Name length

IDNAMING-1
TitleVariables names shall be at most 32 characters long. Function names shall be at least 3 and at most 32 characters long.
PriorityRecommended
DescriptionNames shall be descriptive, so should not be too short. Names that are too long can reduce readability as well.
RationaleReadability

Avoid:

maximumValueOfTheEntireSetOfDataPoints = max(data);

Instead use:

maxData     = max(data);